The BMW E38 automobile platform was the basis for the 1994 through 2001 7-series of automobiles. It replaced the BMW E32 in 1995 and itself was replaced by the BMW E65/E66 for the 2002 model year.

Features of the E38 7 Series included high-pressure headlight washers, auto-leveling xenon HID headlamps, power moonroof, a sound system with 14 speakers and four subwoofers as well as 6-disc CD changer, onboard navigation and rain-sensing wipers. Other features included an automatic climate control system with separate controls for the driver and passenger and a 3-position memory system for the driver’s seat, safety-belt height, steering wheel and outside mirrors. Front-seat side airbags and a Head Protection System (HPS) were also standard. The car featured an all-leather interior with burl walnut trim. The continuous-motion Active Comfort Seat technology was introduced in 1998 to improve comfort and reduce fatigue for the driver and front passenger.