BMW AG (an acronym for Bayerische Motoren Werke Aktiengesellschaft, or in English, Bavarian Motor Works), is an independent German company and manufacturer of automobiles and motorcycles. BMW is the parent company of the MINI and Rolls-Royce car brands, and, formerly, Rover.
The company's tagline in English is currently "The Ultimate Driving Machine". The original German slogan is "Freude am Fahren", which translates to "Joy in Driving" in English. In certain regions, BMW also uses the English tagline "sheer driving pleasure" (e.g. Hong Kong).
BMW's main competitors include Acura, Alfa Romeo, Audi, Infiniti, Jaguar, Lexus, Mercedes-Benz, Porsche, Saab and Volvo.